Meme: Deconstruction and Reconstruction

Deconstruction: Art Student Owl


The meme I chose is Art Student Owl.  This meme features a photo of an owl’s face, with a cigarette hanging from it’s beak, and text above, and below it; the text comments on experiences that students will, do, and have run into during their time in post-secondary visual arts programs.  This meme can be found on the Tumblr page Fuck Yeah Art Student Owl ( in which is thought to be the origin of the meme.  The author of the page, Kendra, herself, is a student at the School Of Visual Arts in Manhattan.   On the Fuck Yeah Art Student Owl Tumblr page, Kendra also outlines the guidelines for making an Art Student Owl meme.  Firstly she states the meme must be visual arts school and/or visual arts student related.  Secondly, it must not belittle a certain artist, or subculture of art.  Lastly, it must not be similar to already posted memes of Art Student Owl.

I chose this meme because although I am enrolled in concurrent education, my major happens to be visual arts.  These memes are relatable to my experiences in the Visual Arts program at Brock University, and provide comical relief.  I often find myself sharing these memes with friends in the program, and/or on Facebook groups that I belong to that relate to art; as a community we can all relate to the situations presented within these memes.

The community in which the meme targets is centrally post-secondary visual arts students, and myself am one.  This meme can also be relatable to artists, art teachers/professors, other art professionals, and friends,and family of these individuals.

The meme serves as a cultural artifact of visual art students (past, present, & future).  Those whom remix these memes must have knowledge of what occurs in visual arts programs, and must follow the set out rules (as mentioned earlier); as result those whom remix these memes often are visual art related individuals.


Reconstruction: Tim Hudak


Although this meme may be a little late (as the Ontario provincial election ended June 12th, 2014) I believe it is important topic to touch on; my meme directly comments on (now former) Progressive Conservative Leader Tim Hudak (whom was running for Premier of Ontario), and his education platform.  Hudak made it aware that student loans, OSAP, would be hard to obtain, and should be tied to grades as they too often reward those with mediocre grades.  As a post-secondary student, and a student whom receives OSAP I find this particularly alarming; I already do not receive enough money from OSAP to even cover my tuition, and/or books.  When reading further into his platform, even grades of B (70-79%, at least at Brock University) would also be considered just mediocre; as a result I would probably be receiving less funding, or none at all.  I find it particularly funny, because most of the money given to students has to be paid back anyways.  So why limit the students who receive funding.

My target audience for this meme is post-secondary education students; I myself was the only one of my friends whom voted during this election, and it makes me very concerned that many are not informed on things that effect them.  The voting percentage of young adults is low, but with memes being popular with younger generations this could possibly intrigue their interest in learning more about the political party leaders intentions (that could as a result effect them greatly if certain leaders are to gain power).  My meme does require some prior knowledge, but very minimal; one must only know who the political party leaders are.

Now, a Tim Hudak meme already exists but does not comment on his education platform (  I used a similar template to the Tim Hudak meme; it uses an image of Hudak, and as well uses negative commentary about his intentions.  My meme also uses the No Soup for You meme (, by instead of saying “No Soup for You” says “No OSAP for You”.

Although this election ended last week, and Tim Hudak resigned as Ontario’s Progressive Conservative Leader, memes of these sorts could be used during campaigns to inform young adults.  Memes make short, concise, and make bold statements; they are quick to read, and catch the eye easily, and can intrigue interest/concern about politics.




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